Hawaiian: n. Light of early dawn, sunset glow or Alpenglow. Literally, "Flaming Road." Pronounced Ahˈləʊlə or Ah-LOH'la. Not to be mispronounced as Ala'Ula which means "Red dusty road." or just "Red dust" which is probably more appropriate for Kauai. The farm is named that due to it being western facing on the Hawaii gold coast. There are some spectacular sunsets and the whole farm lights up in amber during sunset.